Clark McDowall | I Can’t Believe It’s Not Butter / Country Crock Brands
Toolbox File Creation for ICBINB Deliciously Simple and Country Crock Simply Delicious

Phase 4 was provided the approved tub and lid designs for each component, along with final die-lines and all stock imagery used in both designs. Our assignment was to create final Toolbox files for these 5-color IML's. Our biggest challenge was to align seamed photographic imagery 360° around the tub in all four corners, with tolerance limitations as a factor. Digital retouching and assembly of all elements was required including both backgrounds. Phase 4 worked closely with Clark Mcdowall's creative team to execute these two introductory SKUs. We provided technical support and coordination with Clark Mcdowall and Unilever.

©2012 Phase 4 Creative. All rights reserved.